# AMOREPACIFIC

> AMOREPACIFIC is a VC fund in Yongsan backing Cosmetics, Beauty and E-Commerce. See 9 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Yongsan, South Korea
- Total investments: 9
- Last investment: Oct 2024
- Lead investor: 56%
- Last updated: Aug 2026
- Website: https://www.amorepacific.com

AMOREPACIFIC is a VC fund in Yongsan focused on Cosmetics and Beauty. Established in 1945, Amorepacific is Korea’s No.1 beauty company and a blue-chip corporation. Amorepacific owns nearly 30 well-known brands and has been developing rapidly worldwide. Amorepacific pays great attention to product research and development through research centers located in Korea, France, Japan and Shanghai, to develop premium andhigh quality skincare and cosmetics products. The Group chose Hong Kong as a strategic bridgehead for the expansion of its presence across the Greater China region and the rest of the world. Two flagship brands - LANEIGE and Sulwhasoo, were introduced in Hong Kong in 2002 and 2004 respectively. The eponymous luxury brand – AMOREPACIFIC, was introduced in Hong Kong in 2014. In 2015, ETUDE HOUSE, a playful cosmetics brand, made its debut in the territory. In 2018, the Company set foot in the personal care product market, introducing the Group’s legendary hair care brand ‘Ryo’ into Hong Kong.

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $1.9M–$9.1M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Cosmetics | 4 | 44% |
| Beauty | 2 | 22% |
| E-Commerce | 2 | 22% |
| B2C | 1 | 11% |
| Apps | 1 | 11% |

27 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 5 | 56% |
| Corporate Round | 2 | 22% |
| Seed | 1 | 11% |
| Pre-Seed | 1 | 11% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Add Brand Add Ads | Add Brand Add Ads provides advertising, branding, printing, signage, exhibition setup, and promotional material services for businesses. The company works on brand identity, outdoor advertising, display solutions, packaging, and event-related visual communication projects across different industries. |  | Pre-Seed | Oct 30, 2024 |  |
| Fronics | Fronics develops speech sensors for artificial intelligence, thin-film micro LEDs, and micro vacuum modules. |  | Corporate Round | Oct 02, 2024 |  |
| Fronics | Fronics develops speech sensors for artificial intelligence, thin-film micro LEDs, and micro vacuum modules. | $9.1M | Series A | Oct 02, 2024 |  |
| Caregen | Caregen is a biotechnology company specializing in biomimetic peptides, growth factors, pharmaceuticals, medical devices, and cosmeceutical products. The company develops peptide-based solutions for skincare, hair restoration, obesity, diabetes, anti-aging, and regenerative medicine applications. | $7.8M | Corporate Round | Nov 14, 2023 |  |
| FREECO | FREECO is a content provider for businesses. Consultation, sales, and software development and supply Cosmetics wholesale and retail business Marketing consulting and advertising business. | $1.9M | Series A | Jan 11, 2023 |  |
| Ice creative | Ice creative company offers beauty products and manages beauty, fashion, and lifestyle creators. | $2.9M | Series A | Apr 07, 2022 |  |
| RXC | RXC is a startup that creates a differentiated next-gen media commerce platform that helps brands succeed. | $17.5M | Seed | Jul 14, 2021 |  |
| Onesell | Onesell is a mobile application that helps fashion sellers with products, consignment, orders, and c/s management. | $4.5M | Series A | Apr 19, 2021 |  |
| Lazy Society | Lazy Society offers razors and other personal grooming products. The company's products offer comfort and satisfaction to its customers. | $1.2M | Series A | Jul 28, 2020 |  |

9 of 9 investments shown.

## Co-investors
- [Ascendo Ventures](https://shizune.co/investors/profile/ascendo-ventures-llc) — VC Fund, 1 deal together
- [Daeyoung Farm](https://shizune.co/investors/profile/daeyoung-farm) — VC Fund, 1 deal together
- [F&F](https://shizune.co/investors/profile/f-f) — VC Fund, 1 deal together
- [iloom](https://shizune.co/investors/profile/iloom-6b4e) — VC Fund, 1 deal together
- [LB Investment](https://shizune.co/investors/profile/lb-investment) — VC Fund, 1 deal together
- [Lotte Ventures](https://shizune.co/investors/profile/lotte-ventures) — VC Fund, 1 deal together

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## FAQ

### What does AMOREPACIFIC invest in?

AMOREPACIFIC invests primarily in Cosmetics, Beauty and E-Commerce startups, most often at Series A and Corporate Round stage. Most of the 9 investments tracked by Shizune back companies in South Korea. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is AMOREPACIFIC's check size?

AMOREPACIFIC typically joins rounds of $1.9M–$9.1M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds AMOREPACIFIC participates in.

### When did AMOREPACIFIC last invest?

The most recent investment recorded for AMOREPACIFIC closed in Oct 2024. Shizune tracks 9 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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