# American Family Insurance

> American Family Insurance is a VC fund backing InsurTech and Software. See 6 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Madison, United States
- Total investments: 6
- Last investment: Jan 2020
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/company/american-family-insurance
- X (Twitter): http://twitter.com/amfam
- Website: http://www.amfam.com
- Facebook: http://www.facebook.com/amfam

American Family Insurance is a VC fund in Madison focused on InsurTech and Software. American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know ourcustomers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

## Contacts

5 contacts available for American Family Insurance. Shizune tracks 8 team members at American Family Insurance. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/american-family-insurance?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.5M–$3M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| InsurTech | 3 | 50% |
| Software | 2 | 33% |
| Smart Home | 2 | 33% |
| Information Technology | 2 | 33% |
| Artificial Intelligence | 2 | 33% |

17 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 50% |
| Series A | 1 | 17% |
| Series D | 1 | 17% |
| Series E | 1 | 17% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 5 | 83% |
| Canada | 1 | 17% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Bill Westrate | Enterprise President and CEO-Elect | 0 | https://shizune.co/investors/profile/bill-westrate |
| Jack Salzwedel | CEO | 0 | https://shizune.co/investors/profile/jack-salzwedel |
| Julie Koehler Howe | Product Marketing & Communications | 0 | https://shizune.co/investors/profile/julie-koehler-howe |
| Marty Buchheim | Director, Data Science and Analytics Lab | 0 | https://shizune.co/investors/profile/marty-buchheim |
| Peng Lee | Senior Data Scientist | 0 | https://shizune.co/investors/profile/peng-lee-5ae5 |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Relay Platform | With Relay, brokers drastically increase their close and renewal rates by securing and comparing quotes and creating winning proposals faster. Relay is the single-entry multi-carrier comparative-rating solution that can handle all P&C lines, across all mediums including both instant (“API”) and email quoting, at any level of complexity. Relayfacilitated over $2.15 billion in bound coverage across insurance and reinsurance since launching in April 2020. With a rapidly growing client base in North America, Relay also counts among the few Lloyd’s accredited London market e-platforms, and just launched its Cyber+ I5 Automated Proposal portal. Visit www.relayplatform.com or email contact@relayplatform.com for a demo | $3M | Seed | Jan 01, 2020 | https://www.relayplatform.com |
| Arturo | Arturo is a deep learning enterprise platform that focuses on delivering accurate measurement and predictive data. It eliminates the complexity of extracting insights from ensemble data sets and specializes in being able to deliver accurate predictions in formats that are immediately useful inside their customer’s business systems.Arturo isheadquartered in Chicago, Illinois, and has representation across North America to support both the insurance and reinsurance industries. |  | Seed | May 28, 2019 | https://www.arturo.ai |
| Ring | Ring is an outdoor home security company that provides homeowners a line of preventative outdoor security doorbells and cameras. It is on a mission to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring VideoDoorbell Pro, Ring Stick Up Cam, and the new Ring Floodlight Cam. With these security devices, Ring has created the neighborhood watch for the digital age and continues to prevent burglaries and keep homes around the world safe.The company was established in 2012 and is based in Santa Monica, California. | $109M | Series D | Jan 25, 2017 | https://ring.com/ |
| Networked Insights | Networked Insights provides analytics that enables companies to make data-driven marketing decisions and improve media efficiency. The result is optimal marketing spend. Customers like MTV, Samsung, Kraft, RIM, MillerCoors, Group M, MediaBrands, Starcom, and Mediavest use Networked Insights to help them improve media efficiency, reveal contentopportunities and inform marketing decisions. It was founded in 2006 and headquartered in Chicago, Illinois. | $30M | Series E | Jan 06, 2017 | http://networkedinsights.com |
| LeaseLock | LeaseLock is an insurance technology company replacing security deposits with insurance. Its flagship lease insurance product leverages artificial intelligence to eliminate security deposits from enterprise operating infrastructure—powering a faster, simpler, more affordable rental transaction. LeaseLock seamlessly deploys within the nativeonline leasing checkout, resulting in significant conversion lift—while instantly generating industry-leading coverage for the property on every lease.LeaseLock has insured over $1 billion in leases backed by insurance rated A (Excellent) by A.M. Best. Its global investors include SoftBank Ventures Asia, Wildcat Ventures, Westerly Winds, Vertex Ventures US, Liberty Mutual Strategic Ventures, American Family Ventures, Moderne Ventures, and Mucker Capital. | $1.5M | Seed | Dec 16, 2016 | http://www.leaselock.com |
| Revolv | Revolv is a monitoring and control system that allows users to control their connected devices from a single hub. It provides a home monitoring and control solution that connects various wirelessly-enabled household items.The solution connects hundreds of wirelessly-enabled household items that are readily available from retailers such asAmazon, Home Depot, Lowe’s, and Best Buy, and intelligently integrates them regardless of different manufacturers or wireless protocols used.Revolv’s gateway and web services allow homeowners to manage and control their devices from their smartphones, home, or away. The company’s cloud-based software connects with various wireless products such as lights, locks, sensors, and streaming entertainment systems; and enables consumers to setup communicating products, and automate and control them from an application on various mobile devices.Revolv was formerly was founded in 2012 and is based in Boulder, Colorado. | $4.5M | Series A | Nov 25, 2013 | http://revolv.com |

6 of 6 investments shown.

## Co-investors
- [Goldman Sachs Investment Partners](https://shizune.co/investors/profile/goldman-sachs-investment-partners) — VC Fund, 2 deals together
- [4490 Ventures](https://shizune.co/investors/profile/4490-ventures) — VC Fund, 1 deal together
- [500 Global](https://shizune.co/investors/profile/500-startups) — VC Fund, 1 deal together
- [Clocktower Technology Ventures](https://shizune.co/investors/profile/clocktower-technology-ventures) — VC Fund, 1 deal together
- [DFJ Growth](https://shizune.co/investors/profile/dfj-growth) — VC Fund, 1 deal together
- [Felicis](https://shizune.co/investors/profile/felicis-ventures) — VC Fund, 1 deal together

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## FAQ

### What does American Family Insurance invest in?

American Family Insurance invests primarily in InsurTech, Software and Smart Home startups, most often at Seed and Series A stage. Most of the 6 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is American Family Insurance's check size?

American Family Insurance typically joins rounds of $1.5M–$3M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds American Family Insurance participates in.

### How do I contact American Family Insurance?

Public channels for American Family Insurance include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at American Family Insurance?

The team at American Family Insurance includes Bill Westrate (Enterprise President and CEO-Elect), Jack Salzwedel (CEO) and Julie Koehler Howe (Product Marketing & Communications), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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