# Alliance Trust

> Alliance Trust is a VC fund in Dundee backing Software and SaaS. See 3 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Dundee, United Kingdom
- Total investments: 3
- Last investment: Dec 2008
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/alliance-trust
- X (Twitter): https://www.twitter.com/alliance_trust
- Website: http://www.alliancetrust.co.uk

Alliance Trust is a VC fund in Dundee focused on Software and SaaS. Alliance Trust PLC is a self-managed investment company with investment trust status. With headquarters in Dundee, Alliance Trust PLC, a FTSE-100 company has been investing since 1888 and is the largest generalist UK investment trust by assets listed on the London Stock Exchange. As at 31 July 2008, it managed assets of nearly £2.6bn.

## Contacts

5 contacts available for Alliance Trust. Shizune tracks 3 team members at Alliance Trust. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/alliance-trust?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 2 | 67% |
| SaaS | 1 | 33% |
| Mobile | 1 | 33% |
| Medical | 1 | 33% |
| Health Care | 1 | 33% |

7 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 1 | 33% |
| Series C | 1 | 33% |
| Funding Round | 1 | 33% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Alan Trotter | Executive Director | 0 | — |
| Katherine Garrett-Cox | Chief Investment Officer | 0 | — |
| Win Robbins | Non-Executive Director | 0 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Digital-Healthcare | Digital Healthcare is a health care company. The company has been acquired by EMIS Group. | $3.4M |  | Dec 09, 2008 |  |
| Rapid Mobile | Rapid Mobile supports services by presenting a mobile version of their product to reach out to customers. They are currently working with apps, ads, and all forms of digital content. | $2.2M | Series B | Mar 06, 2008 |  |
| Mtivity | Mtivity Limited provides Web-based marketing and print management solutions for marketing departments, printers, print buyers, and studio managers. Its products include Services Hub, a technology platform that enables print service providers to streamline workflow and increase visibility across the supply chain; Print Cycle, a software as a servicesolution that automates and streamlines day-to-day operations; and Campaign Centre, a multimedia platform that enables to store and manage various digital assets, campaigns, and marketing materials. The company also provides various services, such as on-site analysis, support, training, and development. Its customers include print services companies and non-profit environmental agencies. The company was founded in 1999 and is headquartered in London, the United Kingdom. | $7.1M | Series C | Jul 23, 2007 |  |

3 of 3 investments shown.

## Co-investors
- [YFM Equity Partners](https://shizune.co/investors/profile/yfm-equity-partners) — VC Fund, 2 deals together
- Albany Ventures Fund III — VC Fund, 1 deal together
- Alliance Witan — VC Fund, 1 deal together
- [Elaia](https://shizune.co/investors/profile/elaia-partners) — VC Fund, 1 deal together
- Hotbed — VC Fund, 1 deal together
- [New Enterprise Associates](https://shizune.co/investors/profile/new-enterprise-associates) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund

## FAQ

### What does Alliance Trust invest in?

Alliance Trust invests primarily in Software, SaaS and Mobile startups, most often at Series B and Series C stage. Most of the 3 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Alliance Trust?

Public channels for Alliance Trust include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Alliance Trust?

The team at Alliance Trust includes Alan Trotter (Executive Director), Katherine Garrett-Cox (Chief Investment Officer) and Win Robbins (Non-Executive Director). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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