# Alfred Ruth

> Alfred Ruth is a seed investor at Fermi Media AB (Stockholm) backing Software and Digital Media. See 6 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Fermi Media AB](https://shizune.co/investors/profile/fermi-media-ab)
- Location: Stockholm, Sweden
- Total investments: 6
- Last investment: Oct 2018
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/alfredruth
- X (Twitter): https://twitter.com/alfred
- Website: https://alfredruth.com

Alfred Ruth is a seed investor at Fermi Media AB in Stockholm focused on Software and Digital Media. Private investor with background as co-founder/CTO of Videoplaza. Author of speculative fiction thriller trilogy Fermi's Filter.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 2 | 33% |
| Digital Media | 2 | 33% |
| Machine Learning | 2 | 33% |
| Financial Services | 2 | 33% |
| Apps | 1 | 17% |

24 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 33% |
| Funding Round | 2 | 33% |
| Angel | 1 | 17% |
| Pre-Seed | 1 | 17% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 5 | 83% |
| United Arab Emirates | 1 | 17% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Mavenoid | Mavenoid develops AI-driven support and troubleshooting tools for hardware companies. It works with hardware and consumer electronics companies to automate technical support and onboarding for customers spanning everything from printers and ovens to electric scooters and industrial equipment. | $1.9M | Seed | Oct 12, 2018 |  |
| Match2One | Match2One is a marketing company that specializes in making programmatic advertising intuitive and automated. It offers a self-serving programmatic advertising platform that enables its users to create smart online advertising campaigns in minutes by setting the campaign goals, flight dates, budget, and other metrics. The company’s technology usesintelligent machine learning algorithms to put the right ads in front of the right users, at the right time, in the right environment so that performance advertisers and brands improves ROI and revenue. It also provides marketing data and analytics to its users.Match2One was founded by Mikael Kreuger, Ted Sahlström and Michael Dewhirst in 2015. | $1M |  | Jan 11, 2018 |  |
| Kitab Sawti | Kitab Sawti is an Arabic audio entertainment service offering audiobooks and podcasts through mobile apps. | $1.1M |  | Sep 04, 2017 |  |
| Century Analytics | Finding its economic background in game theory and artificial intelligence, Century Analytics has developed unique, proprietary trading algorithms that specialize in exploiting trading patterns in the global currency marketCentury trades the most liquid, developed market currencies combining short-term trading strategies with rigorous riskmanagement.The investment strategy is expected to achieve long-term attractive risk-adjusted returns, while offering an attractive diversification of most asset classes.Century Analytics will focus on offering its investment solutions to institutional investors such as pension funds, family offices, insurance companies and corporate treasuries, as well as to high-net-worth individuals. |  | Seed | Apr 05, 2017 |  |
| Bokio | Bokio is an accounting software that enables small business owners in the UK to do their own bookkeeping. Bokio also acts as a marketplace in which they develop additional services that can further help you simplify life as a small business owner. For example, they can help you find the best solutions for insurance and pension contracts etc for youand your employees. They are also working with their partners to help you with invoice sales to improve liquidity or to send payslips and invoices through the mail, including printing, envelopes and postage. |  | Pre-Seed | Jan 23, 2017 |  |
| Greta | Greta helps developers to shorten content load times, reduce buffering and increase content quality. This improves their product’s end user experience, especially during traffic spikes, which leads to higher conversion rates, more engaged users and a better bottom line.By using machine learning technology Greta analyzes network data inreal-time, and automatically calculates the fastest route for the content to be delivered, which improves performance. Greta currently supports images, audio and video.The implementation takes a few minutes, and you can then easily make configurations in the UI and access your own dashboard to evaluate how your content delivery setup affects your end users’s experience. | $273K | Angel | Sep 22, 2015 |  |

6 of 6 investments shown.

## Co-investors
- [ABB Ventures](https://shizune.co/investors/profile/abb-technology-ventures) — VC Fund, 1 deal together
- [Techstars](https://shizune.co/investors/profile/barclays-accelerator) — VC Fund, 1 deal together
- [Creades AB](https://shizune.co/investors/profile/creades-ab) — VC Fund, 1 deal together
- [Creandum](https://shizune.co/investors/profile/creandum) — VC Fund, 1 deal together
- [Inbox Capital](https://shizune.co/investors/profile/inbox-capital) — VC Fund, 1 deal together
- [Walking Ventures](https://shizune.co/investors/profile/lean-investments) — VC Fund, 1 deal together

## About Fermi Media AB

VC Fund



1 contacts available at Fermi Media AB.

| Name | Title | Profile |
| --- | --- | --- |
| Alfred Ruth | CEO/Author | https://shizune.co/investors/profile/alfred-ruth |

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## FAQ

### What does Alfred Ruth invest in?

Alfred Ruth invests primarily in Software, Digital Media and Machine Learning startups, most often at Seed and Funding Round stage. Most of the 6 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Alfred Ruth last invest?

The most recent investment recorded for Alfred Ruth closed in Oct 2018. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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