Alexa Christon
Head of Media Innovation @ General Electric
New York, United States
Alexa Christon is a startup investor at General Electric in New York. Alexa Christon has worked on brands such as Pepsi, Yahoo! And Time Warner Cable during her 10+ career in advertising and marketing. Currently at GE, Alexa has worked on developing GE's strategic messaging platform via multi-channel initiatives, most recently Brilliant Machines, Focus Forward Films and Fallonventions. An integrated marketer,Alexa looks at building brands across advertising, branded and rich content experiences.Alexa is also Co-Founder of the ADLANDIA Podcast. ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa attempt to solve the toughest questions plaguing marketers, publishers and platforms, leaving listeners with new perspectives to bring back to the boardroom. ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers.
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About General Electric
General Electric Company offers infrastructure and financial services worldwide. It operates in various segments, including power and water, oil and gas, energy management, aviation, healthcare, transportation, appliances and lighting, GE capital, and more.Its power and water segment offers gas, steam and aeroderivative turbines, nuclearreactors, generators, combined cycle systems, controls, and related services; wind turbines; and water treatment services and equipment. Its oil and gas segment provides surface and subsea drilling and production systems, equipment for floating production platforms, compressors, turbines, turboexpanders, reactors, industrial power generation, and auxiliary equipment. The company’s energy management segments offers plant automation hardware, software, and embedded computing systems. Its aviation segment offers jet engines; aerospace systems and equipment; and replacement parts and repair and maintenance services. The healthcare segment provides medical imaging, software and information technology (IT), patient monitoring and diagnostics, drug discovery, biopharmaceutical manufacturing technologies, and performance improvement solutions. Its transportation segment offers freight and passenger locomotives, and diesel engines for rail, marine, and stationary power applications; railway signaling and communications systems; underground mining equipment; motorized drive systems; IT solutions; and replacement parts and value added services. The appliances and lighting segment manufactures home appliances; and lighting products for commercial and industrial applications. Its capital segment offers commercial loans and leases, fleet management, financial programs, credit cards, personal loans, and other financial services.General Electric Company was founded in 1892 and is headquartered in Fairfield, Connecticut.
General Electric Contacts
| Name | Phone | Socials | |
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Alexa Christon
Head of Media Innovation
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James Cash
Member of the Board of Directors
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James Mulva
Member of the Board of Directors
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Robert Lane
Member of the Board of Directors
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Dmitri Stockton
SVP & Member of the Corporate Executive Council
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