# Alex Soffe

> Alex Soffe is a seed investor at Kickstart backing FinTech and Financial Services. See 18 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Kickstart](https://shizune.co/investors/profile/kickstart-seed-fund)
- Location: Salt Lake City, United States
- Total investments: 18
- Last investment: Dec 2024
- Lead investor: 17%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/alex-soffe-98319160
- X (Twitter): https://twitter.com/soffeal
- Website: https://x.com/soffeal

Alex Soffe is a seed investor at Kickstart in Salt Lake City focused on FinTech and Financial Services. Alex Soffeis the CFO and Partner at Kickstart. Alex previously worked at KPMG Spark as a Board Member. He attended the University of Utah - David Eccles School of Business.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 4 | 22% |
| Financial Services | 4 | 22% |
| Artificial Intelligence | 3 | 17% |
| Internet | 2 | 11% |
| Payments | 2 | 11% |

23 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 28% |
| Series A | 3 | 17% |
| Funding Round | 3 | 17% |
| Venture - Series Unknown | 2 | 11% |
| Series B | 1 | 6% |

7 stages tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Chargezoom | Chargezoom is an AI-native AR platform embedded directly into your accounting or ERP system that autonomously manages invoicing, payments, collections, and reconciliation. It transforms AR from a manual, task-driven function into an autonomous, intelligence-led engine that accelerates cash flow, enriches financial data, and frees your team to focuson strategic oversight rather than repetitive execution. The result is clearer cash flow, cleaner data, faster decisions, and a finance team that scales without adding headcount. |  | Series A | Dec 16, 2024 |  |
| Chargezoom | Chargezoom is an AI-native AR platform embedded directly into your accounting or ERP system that autonomously manages invoicing, payments, collections, and reconciliation. It transforms AR from a manual, task-driven function into an autonomous, intelligence-led engine that accelerates cash flow, enriches financial data, and frees your team to focuson strategic oversight rather than repetitive execution. The result is clearer cash flow, cleaner data, faster decisions, and a finance team that scales without adding headcount. | $6M | Seed | Dec 16, 2024 |  |
| Arturo | Arturo is a deep learning enterprise platform that focuses on delivering accurate measurement and predictive data. It eliminates the complexity of extracting insights from ensemble data sets and specializes in being able to deliver accurate predictions in formats that are immediately useful inside their customer’s business systems.Arturo isheadquartered in Chicago, Illinois, and has representation across North America to support both the insurance and reinsurance industries. |  |  | Mar 01, 2024 |  |
| Arturo | Arturo is a deep learning enterprise platform that focuses on delivering accurate measurement and predictive data. It eliminates the complexity of extracting insights from ensemble data sets and specializes in being able to deliver accurate predictions in formats that are immediately useful inside their customer’s business systems.Arturo isheadquartered in Chicago, Illinois, and has representation across North America to support both the insurance and reinsurance industries. | $13.7M | Venture - Series Unknown | Sep 12, 2023 |  |
| Sweater | Sweater is a fintech company building the first fully-managed venture capital fund that is open to everyday investors. Our mobile-first experience allows you direct access to the world's most exclusive asset class—Venture Capital. Sweater’s mission is to empower everyone to become investors in the next generation of venture-backed startups.Every founder should be able to build their vision, and every person should be able to take part in the founder journeys that create the next generation of influence and wealth. |  | Seed | Jul 01, 2022 |  |
| Ovation Ventures | Ovation builds the infrastructure that powers modern financial experiences for credit unions, employers, wealth managers, and retirement plan advisors — including Bravo, its financial intelligence layer — reaching 150+ financial institutions and EAPs nationwide. | $2.5M | Seed | Feb 25, 2022 |  |
| Sweater | Sweater is a fintech company building the first fully-managed venture capital fund that is open to everyday investors. Our mobile-first experience allows you direct access to the world's most exclusive asset class—Venture Capital. Sweater’s mission is to empower everyone to become investors in the next generation of venture-backed startups.Every founder should be able to build their vision, and every person should be able to take part in the founder journeys that create the next generation of influence and wealth. | $12M | Seed | Feb 24, 2022 |  |
| MarketDial | MarketDial is a technology company founded in 2016 by former management consultants from BCG & McKinsey. MarketDial’s partners use its platform to make critical decisions based on the results of its proprietary in-store experimentation process. They are able to design and analyze statistically rigorous in-store tests to validate businessoutcomes in a variety of business verticals including Retail, Restaurant, CPG, C-Store, Healthcare, and Financial Services. The MarketDial platform supports comprehensive testing of business initiatives related to pricing, promotions, operations, labor/staffing, new products, and more.In addition, MarketDial is engaged in strategic partnerships with top management consulting firms and retail industry analytics leaders in order to bring the most comprehensive solution to itsclients. |  | Venture - Series Unknown | Nov 03, 2021 |  |
| Aumni | Aumni is an investment analytics platform for private capital markets that include venture funds, family offices, university endowments, and corporate venture firms. By combining the best of A.I. and human expertise, Aumni’s platform extracts and analyzes critical deal data buried in dense legal agreements. Aumni has analyzed an unprecedentedbreadth and depth of private capital data representing investors with over $1 trillion in assets under management.The company was founded by former BigLaw corporate attorneys, Tony Lewis and Kelsey Chase in Salt Lake City, Utah. | $50M | Series B | Aug 26, 2021 |  |
| Self Financial | Self Financial is a venture-backed fintech startup that helps customers build credit and save money.It provides tools necessary for building on-time payment history and responsible use of credit, in collaboration with issuing banks.s services are for those who are new to credit or who might not have access to traditional financial products. Itoffers Self Credit Builder Account to help consumers build both credit and savings without relying on credit history and Self Visa Credit Card, a card that helps existing customers build their security deposit in instalments. Self Financial is formerly known as Self Lender.The startup was founded by Conor Swanson and James Garvey in 2015 and is based in Austin, Texas. | $40M | Series D | Dec 15, 2020 |  |

10 of 18 investments shown.

## Co-investors
- [Peterson Ventures](https://shizune.co/investors/profile/peterson-ventures) — VC Fund, 4 deals together
- [Prelude Fund](https://shizune.co/investors/profile/prelude-venture-fund) — VC Fund, 4 deals together
- [Conductive Ventures](https://shizune.co/investors/profile/conductive-ventures) — VC Fund, 3 deals together
- [Stout Street Capital](https://shizune.co/investors/profile/stout-street-capital) — VC Fund, 3 deals together
- [Adly](https://shizune.co/investors/profile/ad-ly) — VC Fund, 2 deals together
- [Crosslink Capital](https://shizune.co/investors/profile/crosslink-capital) — VC Fund, 2 deals together

## About Kickstart

VC Fund · Salt Lake City, United States

We invest in great early-stage companies based in the Mountain West. Some of those greats we've supported over last the 17 years include Lucid, Podium, Angel Studios, Galileo, Spiff, Nomi Health, Havenly, Pura, Rad AI, and Alianza. Find out more here: https://www.kickstartfund.com/

5 contacts available at Kickstart.

| Name | Title | Profile |
| --- | --- | --- |
| Bryan Ritchie | Investment Committee | https://shizune.co/investors/profile/bryan-ritchie |
| Scott Frazier | Investment Committee | https://shizune.co/investors/profile/scott-frazier-3 |
| Alex Soffe | CFO & General Partner | https://shizune.co/investors/profile/alex-soffe-39bf |
| Brianna Bowles | Office Manager | https://shizune.co/investors/profile/brianna-bowles |
| Dalton Wright | General Partner | https://shizune.co/investors/profile/dalton-justin-wright |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Alex Soffe invest in?

Alex Soffe invests primarily in FinTech, Financial Services and Artificial Intelligence startups, most often at Seed and Series A stage. Most of the 18 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Alex Soffe last invest?

The most recent investment recorded for Alex Soffe closed in Dec 2024. Shizune tracks 18 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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