# Alex Cruz

> Alex Cruz is a Series A investor backing Machine Learning. See 1 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: Angel Investor
- Location: London, United Kingdom
- Total investments: 1
- Last investment: Mar 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/alexalex
- X (Twitter): https://twitter.com/alex_cruz
- Website: https://x.com/alex_cruz

Alex Cruz is a Series A investor in London focused on Machine Learning and Virtual Assistant. Alex began his professional career at American Airlines in 1995, spending half his 10 years at the group with its travel technology arm, Sabre, in London, working with a range of European airlines.In 2000, he became a partner at Arthur D Little before setting up his own aviation consulting firm in 2002. In 2005, he joined Accenture as its headof aviation.In 2006 he founded Clickair, a Barcelona-based airline, merging the airline with Vueling in 2009 and becoming Vueling’s Chairman and CEO.Vueling was acquired by International Airline Group (IAG) in 2013, with Alex joining the IAG Management Committee.In April 2016, Alex was appointed Chairman and CEO of British Airways.He is also a visiting lecturer at the IESE Business School in Madrid and the ESADE Business & Law School in Barcelona.Alex is 50 years old and originally from Bilbao in Spain. He has a degree in industrial engineering from Central Michigan University, an MSc from the Ohio State University, and Business Management & Administration degree from the Cox School of Business in Dallas. He is married with four children and lives in London.

## Contacts

5 contacts available for Alex Cruz: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/alex-cruz-3?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Machine Learning | 1 | 100% |
| Virtual Assistant | 1 | 100% |
| Internet of Things | 1 | 100% |
| Predictive Analytics | 1 | 100% |
| Artificial Intelligence | 1 | 100% |

6 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Sherpa.ai | Sherpa.ai, based in Bilbao and Silicon Valley, is a leader in Artificial Intelligence services. Among its AI services are the white-label conversational Digital Assistant, predictive technologies, and the most advanced AI framework applied to data privacy in the world. Plus, Sherpa.ai has been named one of the top 10 leading Artificial Intelligencecompanies in the world, alongside Google, Amazon, Microsoft, and IBM. In 2019, Tom Gruber, founder and ex-CTO of Siri, joined the team; and in 2020, marketing executive Joanna Hoffman, the former Marketing Director at Apple, became part of the team, along with Celestino García, the ex-Corporate Vice President of Samsung and current Vice President of Business Development at Sherpa.ai. Sherpa.ai’s Artificial Intelligence platform is designed to improve companies' results. Sherpa.ai has agreements with companies like Porsche, Volkswagen, Prisa, and Samsung, among others. To learn more about Sherpa.ai: http://www.sherpa.ai/ Sherpa Keynote 2020: https://www.youtube.com/watch?v=uPPvTCxg92o Sherpa.ai’s Response to COVID-19: https://www.youtube.com/watch?v=E65xMrrqwFM | $10M | Series A | Mar 16, 2021 | http://sherpa.ai/ |

1 of 1 investments shown.

## Co-investors
- [Alma Mundi Ventures](https://shizune.co/investors/profile/alma-mundi-venture) — VC Fund, 1 deal together
- [Ekarpen](https://shizune.co/investors/profile/ekarpen) — VC Fund, 1 deal together

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## Featured in investor lists
- [Machine Learning Angel Investors in Spain](https://shizune.co/investors/machine-learning-angel-investors-spain)

## FAQ

### What does Alex Cruz invest in?

Alex Cruz invests primarily in Machine Learning, Virtual Assistant and Internet of Things startups, most often at Series A stage. Most of the 1 investments tracked by Shizune back companies in Spain. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Alex Cruz?

Public channels for Alex Cruz include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Alex Cruz last invest?

The most recent investment recorded for Alex Cruz closed in Mar 2021. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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