# Alex Baluta

> Alex Baluta is a debt financing investor at Flow Capital (Toronto) backing Apps and SaaS. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Flow Capital](https://shizune.co/investors/profile/grenville-strategic-royalty)
- Location: Toronto, Canada
- Total investments: 2
- Last investment: Oct 2022
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/alex-baluta-59280b/?originalSubdomain=ca

Alex Baluta is a debt financing investor at Flow Capital in Toronto focused on Apps and SaaS. Alex Baluta has over twenty-seven years of professional experience in Canada and the US in investment banking, equity research, mergers and acquisitions, operations, consulting, and entrepreneurship. Alex was a top-ranked equity research analyst in Canada in the early 2000s, focused on the software sector. His primary focus throughout his careerhas been advising, analyzing, operating, and investing in small and medium-sized enterprises, primarily in high-growth technology sectors. He currently serves as Chief Executive Officer and Board Member at Flow Capital.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apps | 1 | 50% |
| SaaS | 1 | 50% |
| Sales | 1 | 50% |
| Software | 1 | 50% |
| Marketing | 1 | 50% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Debt Financing | 1 | 50% |
| Venture - Series Unknown | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| PROLIFIQ | PROLIFIQ is a computer software company that specializes in the fields of sales enablement, account planning, and content enablement. The company offers native Salesforce account planning and content delivery software that empowers sales teams to boost performance and become trusted customer advisers.It was founded in 1999 and is headquartered inBeaverton, Oregon. | $1.8M | Venture - Series Unknown | Oct 13, 2022 |  |
| The PYURE Company | The PYURE Company manufactures and markets a line of hydroxyl generators to sanitize air and surfaces. | $3M | Debt Financing | Nov 16, 2020 |  |

2 of 2 investments shown.

## About Flow Capital

VC Fund · Toronto, Canada

Flow Capital provides founder-friendly growth capital for high-growth companies operating in high-growth markets in the United States, Canada, and the United Kingdom. As of 2021, we have deployed over $120M in growth capital to 56+ companies. Investment sizes range anywhere from $1-7 million for companies generating at least $4 million in annualrevenues. We work closely with companies to come up with a financing structure that fits their unique company needs, often creating a hybrid between our two financing structures: Revenue-Based Financing and Venture Debt.

2 contacts available at Flow Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Alex Baluta | CEO | https://shizune.co/investors/profile/alex-baluta |
| Sabena Quan-Hin | Marketing Manager | https://shizune.co/investors/profile/sabena-quan-hin |

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### Similar stage
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## FAQ

### What does Alex Baluta invest in?

Alex Baluta invests primarily in Apps, SaaS and Sales startups, most often at Debt Financing and Venture - Series Unknown stage. Most of the 2 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Alex Baluta last invest?

The most recent investment recorded for Alex Baluta closed in Oct 2022. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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