# Alan Wong

> Alan Wong is a seed investor at Ula backing B2B, Retail and Recycling. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Ula](https://shizune.co/investors/profile/ula)
- Total investments: 2
- Last investment: Nov 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/alan-c-wong/

Alan Wong is a seed investor at Ula focused on B2B and Retail. Alan has spent over half his career at Amazon building out next-generation distributed systems in Supply Chain, Catalog and Search. After three subsequent years at early stage startups, he built and led the engineering team at Booking.com, focusing on its B2B business.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $750k–$6.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| B2B | 1 | 50% |
| Retail | 1 | 50% |
| Recycling | 1 | 50% |
| E-Commerce | 1 | 50% |
| Marketplace | 1 | 50% |

7 industries tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Pakistan | 1 | 50% |
| Philippines | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Humble Sustainability | Humble Sustainability provides products and accessories reuse and recycle services. | $750K | Seed | Nov 08, 2022 |  |
| Bazaar Technologies | Bazaar is empowering small and medium sized retailers who form the backbone of Pakistan’s retail economy.Bazaar’s mobile app gives these small business owners access to a large assortment of goods from multiple local and international brands as well as unbranded products on a single platform - which can be ordered at any day of the week with freenext day delivery to storefronts.Our mission is to build a truly incredible and scalable tech company in and for Pakistan. | $6.5M | Seed | Jan 19, 2021 |  |

2 of 2 investments shown.

## Co-investors
- [Global Founders Capital](https://shizune.co/investors/profile/global-founders-capital) — VC Fund, 2 deals together
- [10K Ventures](https://shizune.co/investors/profile/10kv) — VC Fund, 1 deal together
- [10K Ventures](https://shizune.co/investors/profile/10k-ventures) — VC Fund, 1 deal together
- [Alter Global](https://shizune.co/investors/profile/alter-global) — VC Fund, 1 deal together
- [Buko Ventures](https://shizune.co/investors/profile/buko-ventures) — VC Fund, 1 deal together
- [Citius](https://shizune.co/investors/profile/citius) — VC Fund, 1 deal together

## About Ula

VC Fund · Jakarta, Indonesia

Ula is an Indonesia-focused marketplace app that uses technology to modernize distribution and credit in traditional retail. Its B2B marketplace provides small retailers competitive pricing, wide and accessible variety and favourable payment terms, all at the push of a button.The company leverages the power of technology to level the playingfield for small retailers. Its ambitious and diverse team builds innovative solutions, addressing major pain points around supply chain and financial services to keep its retailers competitive in today's digital age.

5 contacts available at Ula.

| Name | Title | Profile |
| --- | --- | --- |
| Alan Wong | Co-Founder & CTO | https://shizune.co/investors/profile/alan-wong-cc59 |
| Nipun Mehra | Founder & CEO | https://shizune.co/investors/profile/nipun-mehra |
| Derry Sakti | Co-Founder | https://shizune.co/investors/profile/derry-sakti |
| Riky Tenggara | Co-Founder | https://shizune.co/investors/profile/riky-tenggara-5881 |
| Riky Tenggara | Co-Founder | https://shizune.co/investors/profile/riky-tenggara |

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## FAQ

### What does Alan Wong invest in?

Alan Wong invests primarily in B2B, Retail and Recycling startups, most often at Seed stage. Most of the 2 investments tracked by Shizune back companies in Pakistan. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Alan Wong's check size?

Alan Wong typically joins rounds of $750k–$6.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Alan Wong participates in.

### When did Alan Wong last invest?

The most recent investment recorded for Alan Wong closed in Nov 2022. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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