# Ajay Chandwani

> Ajay Chandwani is a seed investor at PERCEPT (Mumbai) backing Communities and Crowdfunding. See 1 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [PERCEPT](https://shizune.co/investors/profile/percept)
- Location: Mumbai, India
- Total investments: 1
- Last investment: Apr 2014
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/ajay-chandwani-60b5064

Ajay Chandwani is a seed investor at PERCEPT in Mumbai focused on Communities and Crowdfunding. Ajay Chandwani is Director on the board of Percept Limited since 2009. Ajay was CEO, Percept H advertising from 2005 TO 2009 looking after the agency that is a joint venture between Percept and Hakuhodo of Japan. He was earlier with Lowe Lintas as Director on the Management Committee , handling Unilever Personal Products and New BusinessDevelopment. He was instrumental in building Unilever brands Fair & Lovely, Pepsodent, Close Up and Pears apart from being Unilever international coordinator on Personal Products. Ajay founded SSC&B Lintas and was it’s President for 10 years. SSC&B Lintas at it’s peak became a 100 Cr agency with clients like Unilever Kwality Walls, Marico, Tata Motors, Mercedes Benz, Smirnoff, Green Label whisky, Tata Motors Hero Group, Hyundai, Vardhaman among others. SSC&B Lintas won over 100 International awards-Golds at the New York Festival, Montreux Festival, London Festival and many other prestigious awards. SSC& B Lintas was the first Indian agency ever to win a Cannes Gold in 1996. Ajay has been an Executive Member of the Ad Club Management Committee since 8 years and is currently Joint Secretary . Ajay has been on the awards jury of the New York festivals and the Montreux Advertising festival. He was the Chairman of the Abby Awards judging committee for 7 years upto 2010. After chairing the Creative Abby Award judging at Goafest for 3 years, Ajay is now a member of the Goafest Abby Award Governing Counci since last year. Ajay was Co–Chairman of DMAi Convention held in Mumbai in August 2012. Ajay is also on the Governing Board of DMAI and was Chairman of Echo Awards India in 2012. In the last 3 years Ajay has advised Percept Ltd on Corporate Strategy, New Business,Image building and new investment. He has also been also working independently as a Strategic Brand Consultant. Ajay is Member, Advisory Board of Miami Ad School, Mumbai. Ajay has keen interest in serious Photography (Wildlife & Travel), Collecting Art, Antiques and is an Audio & Music enthusiast with interest in Rock and Jazz.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Communities | 1 | 100% |
| Crowdfunding | 1 | 100% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Catapooolt | CATAPOOOLT is India's first industry-backed and most rewarding crowd-engagement platform for movies, music and performing arts. Primarily aimed at enabling crowdfunding for independent creativeprojects - the platform will also help the industry to seek resources and professional assistance for making, production, distribution and release ofcreative projects. Founded by the team who first launched crowd-funding in India, the platform will seek partnerships with leading industry luminaries and organizations to unleash a new cinema and creative revolution. |  | Seed | Apr 07, 2014 |  |

1 of 1 investments shown.

## Co-investors
- [ah! Ventures](https://shizune.co/investors/profile/ahventures) — VC Fund, 1 deal together
- [Calcutta Angels](https://shizune.co/investors/profile/calcutta-angels) — VC Fund, 1 deal together
- [VentureNursery](https://shizune.co/investors/profile/venturenursery) — VC Fund, 1 deal together

## About PERCEPT

VC Fund



1 contacts available at PERCEPT.

| Name | Title | Profile |
| --- | --- | --- |
| Ajay Chandwani | Director | https://shizune.co/investors/profile/ajay-chandwani |

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## FAQ

### What does Ajay Chandwani invest in?

Ajay Chandwani invests primarily in Communities and Crowdfunding startups, most often at Seed stage. Most of the 1 investments tracked by Shizune back companies in India. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Ajay Chandwani last invest?

The most recent investment recorded for Ajay Chandwani closed in Apr 2014. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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