# Affinity Equity Partners

> Affinity Equity Partners is a VC fund in Hong Kong backing Video and Energy. See 5 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Hong Kong, Hong Kong
- Total investments: 5
- Last investment: Feb 2022
- Lead investor: 60%
- Fund size: $6B
- Last fund: Jan 2018
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/affinity-equity-partners/?originalSubdomain=hk
- Website: http://www.affinityequity.com

Affinity Equity Partners is an independently owned buyout fund manager comprising primarily the former investment professionals of UBS Capital Asia Pacific – the private equity arm of UBS AG. It was spun out of UBS Capital Asia Pacific in March 2004.

## Contacts

5 contacts available for Affinity Equity Partners. Shizune tracks 6 team members at Affinity Equity Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/affinity-equity-partners?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Video | 1 | 20% |
| Energy | 1 | 20% |
| Retail | 1 | 20% |
| Banking | 1 | 20% |
| Finance | 1 | 20% |

12 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Private Equity | 2 | 40% |
| Series D | 1 | 20% |
| Post-IPO Equity | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Hong Kong | 1 | 20% |
| Indonesia | 1 | 20% |
| Singapore | 1 | 20% |
| South Korea | 1 | 20% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Chris Rhee | Managing Director | 0 | — |
| Ronnie Behar | Head of Southeast Asia operations | 0 | — |
| Abiel Tan | Executive Director | 0 | — |
| Eric Chang | Head of Regional IT | 0 | — |
| Ky Tang | Founding Chairman and Managing Partner | 0 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| SSG | SSG is an e-commerce company that provides online retail sales through its website for home delivery. SSG Lens (image search), Ssuktok (chatbot), and NE.O (automated logistics center) are among the leading services developed, and the company is challenging itself to develop more innovative technologies in the future. 2. Last Mile SCM provides alltypes of delivery that customers can imagine through E-Mart, Shinsegae Department Store, and Traders stores nationwide, centered on NE.O (Automated Logistics Center) in the metropolitan area. E-Mart Mall offers same-day delivery ("Sseuk-Delivery") and "Regular Delivery" to customers who want to receive products on a regular basis. | $250.5M | Private Equity | Feb 14, 2022 |  |
| Vidio | Vidio is a video-sharing website that allows users to upload, watch, and share videos anytime and anywhere. Vidio features a live and video on-demand content library for users to be able to pick videos they like to watch. It offers a range of Indonesian and International film and drama titles, e-sports, anime, and educational content.Vidio alsoproduces Indonesian original series' as well as broadcasts complete live sports shows, both local and international. | $150M | Private Equity | Nov 01, 2021 |  |
| Towngas Smart Energy | Towngas Smart Energy manages gas investments that develop and manage gas businesses. Its operations include the provision of pipeline gas, the building of a gas pipeline network, the operation of an urban pipeline network, the operation of gas car refueling stations, and the sale of appliances connected to gas. They operate businesses related tosmart energy systems, digital energy management, and carbon management. | $360.1M | Post-IPO Equity | Oct 25, 2021 |  |
| M-DAQ Global | M-DAQ Pte Ltd (formerly known as Summit Investment Pte Ltd) was founded by a group of veterans from the FX and Securities Industries with experience averaging 15 years amongst the key members.M-DAQ is an innovative and unique solution, providing a platform to price and trade any exchange-traded products in more than one currency by blending‘executable’ FX rates into equities and futures products.M-DAQ is the IP owner and holds the key relationships with the National Exchanges and the Global FX Banks. M-DAQ handles the entire consultancy work for each Exchange to be enabled on M-DAQ Solution, and provides the Exchange and the FX Consortium Banks with a license to use the M-DAQ solution. In addition, the partner Exchange will receive a revenue share of the net FX margins. The Exchange partners continues to operate the new cross-currency platform under existing in-country regulatory framework. | $147.6M | Series D | Aug 13, 2021 |  |
| SSG | SSG is an e-commerce company that provides online retail sales through its website for home delivery. SSG Lens (image search), Ssuktok (chatbot), and NE.O (automated logistics center) are among the leading services developed, and the company is challenging itself to develop more innovative technologies in the future. 2. Last Mile SCM provides alltypes of delivery that customers can imagine through E-Mart, Shinsegae Department Store, and Traders stores nationwide, centered on NE.O (Automated Logistics Center) in the metropolitan area. E-Mart Mall offers same-day delivery ("Sseuk-Delivery") and "Regular Delivery" to customers who want to receive products on a regular basis. | $742.9M | Private Equity | Jan 26, 2018 |  |

5 of 5 investments shown.

## Co-investors
- [BRV Capital Management](https://shizune.co/investors/profile/brv-capital-management) — VC Fund, 2 deals together
- BRV Capital — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Foresight Group](https://shizune.co/investors/profile/foresight-group) — VC Fund
- [YFM Equity Partners](https://shizune.co/investors/profile/yfm-equity-partners) — VC Fund
- [Fondaction](https://shizune.co/investors/profile/fondaction) — VC Fund

## FAQ

### What does Affinity Equity Partners invest in?

Affinity Equity Partners invests primarily in Video, Energy and Retail startups, most often at Private Equity and Series D stage. Most of the 5 investments tracked by Shizune back companies in Hong Kong. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Affinity Equity Partners?

Public channels for Affinity Equity Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Affinity Equity Partners?

The team at Affinity Equity Partners includes Chris Rhee (Managing Director), Ronnie Behar (Head of Southeast Asia operations) and Abiel Tan (Executive Director), among 6 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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