# Adii Pienaar

> Adii Pienaar is a seed investor at Cogsy (Cape Town) backing E-Commerce and Software. See 7 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Cogsy](https://shizune.co/investors/profile/cogsy-06f1)
- Location: Cape Town, South Africa
- Total investments: 7
- Last investment: Apr 2023
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/adiipienaar
- X (Twitter): http://twitter.com/adii
- Website: http://adii.me
- Facebook: http://www.facebook.com/adiipienaar

Adii Pienaar is a seed investor at Cogsy in Cape Town focused on E-Commerce and Software. Adii Pienaar is the Head of WooNew of Automattic. He previously worked at Cogsy as a Founder. Adii Pienaar attended Stellenbosch University.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $450k–$2.7M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 4 | 57% |
| Software | 3 | 43% |
| Apps | 2 | 29% |
| Payments | 2 | 29% |
| Information Technology | 2 | 29% |

19 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 71% |
| Pre-Seed | 1 | 14% |
| Venture - Series Unknown | 1 | 14% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 2 | 29% |
| Nigeria | 1 | 14% |
| Bulgaria | 1 | 14% |
| Australia | 1 | 14% |
| United Kingdom | 1 | 14% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| SparkLayer B2B eCommerce | SparkLayer is an elegant end-to-end headless eCommerce solution that gives you a simple way to enable B2B eCommerce on your Shopify store. It’s rapid to install, integrates beautifully with your existing systems, and gives the end customer a great ordering experience. |  | Seed | Apr 19, 2023 |  |
| Reshop | Reshop is a technology firm that specializes in eliminating online refund fraud. The company was founded in 2020 and is based in Brisbane, Queensland. | $2.6M | Seed | May 20, 2022 |  |
| Rush | SaaS, Shopify App, E-Commerce. | $2.7M | Seed | Apr 19, 2022 |  |
| Credpal | Credpal is an innovative solution that allows businesses and individuals to buy anything and pay for it in installments across online and offline merchants by providing them with access to credit at the point of checkout. It provides a platform that offers transparency in services facilitating users to set up their accounts and choose their paymentplan to minimize risk and connect to multiple financial institutions that provide credit for customers.Credpal was launched in 2018 by Fehintolu Olaogun and Olorunfemi Jegede and is headquartered in Lagos, Nigeria. | $16.7M | Venture - Series Unknown | Mar 29, 2022 |  |
| Rush | SaaS, Shopify App, E-Commerce. | $299.8K | Pre-Seed | Oct 04, 2021 |  |
| Plasso | Plasso is a powerful all-in-one e-commerce platform. Setup recurring / subscription billing in minutes. Plasso manages your payments, customers and user authentication all automatically.Sell products, services, subscriptions, physical and digital goods. Send invoices. Collect donations. The list goes on.Do it all from your own websitewithout writing any code.. | $1.2M | Seed | Sep 14, 2016 |  |
| Buffer | Build your audience and grow your brand on social media. Plan and schedule thumb-stopping content that drives meaningful engagement and growth for your business. | $450K | Seed | Dec 20, 2011 |  |

7 of 7 investments shown.

## Co-investors
- [LAUNCHub Ventures](https://shizune.co/investors/profile/launchub) — VC Fund, 2 deals together
- [AngelList](https://shizune.co/investors/profile/angellist) — VC Fund, 1 deal together
- [Blackbird Ventures](https://shizune.co/investors/profile/blackbird-ventures-australia) — VC Fund, 1 deal together
- [Credit Direct](https://shizune.co/investors/profile/credit-direct) — VC Fund, 1 deal together
- [Eidetic Ventures](https://shizune.co/investors/profile/eidetic-ventures) — VC Fund, 1 deal together
- [Eleven Ventures](https://shizune.co/investors/profile/eleven) — VC Fund, 1 deal together

## About Cogsy

VC Fund · Bristol, United Kingdom

Cogsy helps DTC brands eliminate manual spreadsheets and guesswork to automatically order the right inventory at optimal levels and grow in the best way possible.

2 contacts available at Cogsy.

| Name | Title | Profile |
| --- | --- | --- |
| Adii Pienaar | Founder | https://shizune.co/investors/profile/adii-pienaar |
| Stefano Sala | Co-Founder and CTO | https://shizune.co/investors/profile/stefano-sala-18b2 |

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## FAQ

### What does Adii Pienaar invest in?

Adii Pienaar invests primarily in E-Commerce, Software and Apps startups, most often at Seed and Pre-Seed stage. Most of the 7 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Adii Pienaar's check size?

Adii Pienaar typically joins rounds of $450k–$2.7M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Adii Pienaar participates in.

### When did Adii Pienaar last invest?

The most recent investment recorded for Adii Pienaar closed in Apr 2023. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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