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Adam Valkin, Managing Director at General Catalyst

Adam Valkin

Managing Director @ General Catalyst

Cambridge, United States

Adam Valkin is a Series A investor at General Catalyst in Cambridge focused on E-Commerce and Mobile. Before joining Vine Ventures, Adam was Managing Director at General Catalyst, Adam concentrates on early-stage technology companies. Adam is currently a board member of CCP (creator of Eve Online), an active General Catalyst investment. He is also responsible for the firm’s investments in LoyalBlocks and Yplan. He is based in the firm’s Cambridgeoffice. Before joining General Catalyst Partners, Adam Valkin was at Accel Partners, where he was a Venture Partner in the firm’s London office, focusing on investments in Internet and mobile services. At Accel he led investments in several early-stage companies including Dragonplay, Hailo, fiverr, Gocardless and Qriously, and also worked with Myheritage, Seeking Alpha and Spotify.Prior to Accel, Adam was Global Head of Digital Media & New Business at television production company Endemol. He was previously a partner at venture capital firm Arts Alliance where he was involved with its investments in Kenshoo, Propertyfinder, and Prepay Technologies. Adam was also a co-founder, investor and one-time CEO of LOVEFiLM which was sold to Amazon.com in 2011.Adam was born and raised in Johannesburg, South Africa and holds a degree in economics from Harvard University.

Total investments:
42
Last investment:
Lead investor:
57%

Last updated:

Industries Adam Valkin invests in

E-CommerceMobileAutomotiveAppsInternet

Stages Adam Valkin invests in

Series ASeries BSeries DSeedSeries C

Countries Adam Valkin invests in

United StatesUnited KingdomIsraelFinlandIndia

Contacts

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Investment Focus

Industry

  • E-Commerce 9 (21%)
  • Mobile 4 (10%)
  • Automotive 4 (10%)
  • Apps 3 (7%)
  • Internet 3 (7%)
See all 65 industries →

Stage

  • Series A 12 (29%)
  • Series B 10 (24%)
  • Series D 6 (14%)
  • Seed 4 (10%)
  • Series C 4 (10%)
See all 7 stages →

Country

  • United States 7 (17%)
  • United Kingdom 5 (12%)
  • Israel 2 (5%)
  • Finland 2 (5%)
  • India 1 (2%)
See all 10 countries →

Investments

CompanyDescriptionRoundLinks
Finom combines digital business account benefits with multiple services to provide financial solutions for entrepreneurs, self-employed, and freelancers. It pulls together accounting, financial management, and banking functions for early-stage businesses and SMEs into one mobile-first product.Founded in 2019, Finom is headquartered in Amsterdam,The Netherlands. $53.5M / Series B / Feb 13, 2024
Huuva’s tech-enabled Foodhalls bring local hero restaurants under one roof. Our mission is to revolutionize suburban dining by bringing the most beloved restaurants to underserved areas.The concept is simple yet powerful: each Huuva Foodhall hosts multiple fast-casual restaurant brands, offering variety for consumers and efficient expansion forpartners. Customers are served through dine-in, takeaway, and delivery, with the option to combine multiple brands within a single order.At the core is HuuvaOS, the operating system that keeps every kitchen running in perfect harmony. Managing timing, inventory, and orders, it allows chefs to focus on cooking. Enabled by HuuvaOS, the kitchen crew’s productivity is significantly higher than in a conventional restaurant.For restaurant brands, Huuva offers an effortless way to grow beyond their local neighborhood without financial risks or operational compromises. Through a network of tech-driven local Foodhalls, Huuva enables brands to launch and scale in new markets within weeks rather than years. $5.2M / Seed / Jun 01, 2022
Carma is a fully digital used car dealership, offering a large range of quality pre-owned vehicles at fixed prices, delivered to the home. $51.9M / Series A / May 11, 2022
Blidz was founded in 2017 and is headquartered in Helsinki, Finland. $6.6M / Seed / Mar 23, 2022
Rebag, a destination for buying and selling the most coveted designer handbags, watches, jewelry and accessories, is an e-commerce company reimagining the role of luxury in the secondary market. Rebag has opened a world of endless access to luxury, with a unique business model that puts the seller first, offers upfront payment, and makes the resaleexperience smooth and clutter-free.Since its inception, Rebag has catered to a rapidly growing segment of consumers who are exploring ownership of luxury goods in a sustainable and affordable way. The company operates online and in stores, with locations in Los Angeles, New York, and Miami. Founded in 2014 by a team out of Harvard Business School, Rebag is backed by prestigious venture capital investors including General Catalyst, Novator, Crosslink, and FJLabs, and has raised $68m in funding to date. In 2020, Rebag was named one of Fast Company’s Most Innovative Companies. Rebag has been featured in the New York Times, Business of Fashion, VOGUE, TechCrunch, and more. $33M / Series E / Dec 15, 2021
Pento makes payroll painless, empowering HR & Finance teams by streamlining automation, calculation, payments, compliance & reporting. Pento provides a SaaS-based online platform that optimizes payroll services, enabling companies of all sizes to process pay with ease - but without a lot of time! Pento automates salary processing, taxes andis fully connected to HMRC, as well as offering a range of HRIS & accounting/ERP integrations, to make managing compensation and benefits a breeze.Active in the UK since 2020, Pento is remote-first, with a nominal HQ in London, United Kingdom. $35M / Series B / Dec 07, 2021
KAVAK is an online platform that offers insight into buying and selling used cars. It specializes in the fields of e-commerce, automotive, and retail. KAVAK e-commerce for the purchase and sale of pre-owned cars in Latin America. It was founded in 2016 and headquartered in Mexico City, Distrito. $700M / Series E / Sep 22, 2021
Bloom & Wild, a letterbox flower delivery company, take an online approach to the traditional business of ordering and delivering flowers. It has infused the traditional flower-giving experience with predictive analytics and technology to deliver a fresher, less-traveled bouquet to the people they care most about.Founded in 2013 by AronGelbard and Ben Stanway, Bloom & Wild aims to become the pan-European market leader in flower and gift delivery. The company continued its expansion into more European markets and added bricks and mortar retail for the UK. By entering into a retail partnership with Sainsbury’s, Bloom & Wild sees an exclusive range of premium bouquets available in selected superstores nationwide. $41.7M / Series D / Jul 28, 2021
Spinny is a tech-powered new-age used car buying platform enabling trustworthy and hassle-free transactions in used cars. It also brings absolute trust and simplicity to the Indian used car market. They follow a full-stack business model to offer value, transparency, and simplicity to their customers. Spinny's goal is to help our customersbuy a car that matches their aspirations. It was founded in 2015 and is headquartered in Gurgaon, Haryana, India. $103.6M / Series D / Jul 09, 2021
Pento makes payroll painless, empowering HR & Finance teams by streamlining automation, calculation, payments, compliance & reporting. Pento provides a SaaS-based online platform that optimizes payroll services, enabling companies of all sizes to process pay with ease - but without a lot of time! Pento automates salary processing, taxes andis fully connected to HMRC, as well as offering a range of HRIS & accounting/ERP integrations, to make managing compensation and benefits a breeze.Active in the UK since 2020, Pento is remote-first, with a nominal HQ in London, United Kingdom. $15.5M / Series A / May 19, 2021
See all 42 investments →

Co-Investors

General Catalyst

About General Catalyst

VC Fund · Cambridge, United States

General Catalyst is an investment firm that supports businesses at every stage, from seed to growth. It focuses on fostering resilience and advancing applied AI through its investments. The firm collaborates with entrepreneurs to provide capital and strategic guidance, enabling innovation across industries such as healthcare, fintech, and consumer technology.

General Catalyst Contacts

NameEmailPhoneSocials
Genevieve Kinney
Genevieve Kinney Principal
James Baum
James Baum General Catalyst

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FAQ

What does Adam Valkin invest in?

Adam Valkin invests primarily in E-Commerce, Mobile and Automotive startups, most often at Series A and Series B stage. Most of the 42 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

How do I contact Adam Valkin?

Public channels for Adam Valkin include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Adam Valkin last invest?

The most recent investment recorded for Adam Valkin closed in Feb 2024. Shizune tracks 42 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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