# Adam Schwab

> Adam Schwab is a seed investor at Luxury Escapes (Melbourne) backing Software and Wellness. See 8 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Luxury Escapes](https://shizune.co/investors/profile/luxury-escapes)
- Location: Melbourne, Australia
- Total investments: 8
- Last investment: Dec 2021
- Lead investor: 13%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/adam-schwab-64b439a

Adam Schwab is a seed investor at Luxury Escapes in Melbourne focused on Software and Wellness. Adam Schwab, 36, studied Law/Commerce at Monash University before becoming a corporate lawyer specialising in mergers & acquisitions at Freehills (now HerbertSmithFreehills). At 25, Adam co-founded corporate accommodation and services group, Living Corporate Apartments. In 2010, Adam co-founded what would soon become the Lux Group. In2011, Adam co-founded of MyTable, which eventually formed part of Menulog (which was sold to JustEat in 2015). Adam is currently an investor and non-executive director of online art marketplace, BlueThumb.com.au.In 2015, Adam was named the Australian Young Executive of the Year by CEO Magazine, and Adam has been a director of the Myeloma Foundation of Australia since 2010.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1M–$2.6M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 2 | 25% |
| Wellness | 2 | 25% |
| Art | 1 | 13% |
| Beauty | 1 | 13% |
| Fitness | 1 | 13% |

13 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 38% |
| Angel | 1 | 13% |
| Series C | 1 | 13% |
| Funding Round | 1 | 13% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Australia | 4 | 50% |
| United Kingdom | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Officely | Officely helps businesses to transform their hybrid office with one tool to book desks and boost attendance, all inside Slack. Officely provides visibility to hybrid work within the context of a team's existing workflows, helping them see who is in the office each day and encouraging them to join. | $2M | Seed | Dec 09, 2021 |  |
| Bookwell | Bookwell provides you with a quick and easy way to book your beauty and wellness appointments all over Australia. Search for beauty, health and wellness venues in or near your suburbWith BookWell.com.au you can book from your mobile, tablet or PC and have confirmation immediately.They are an Australian owned and operated business that aims toprovide excellent coverage Australia wide. | $1.7M | Seed | Oct 01, 2019 |  |
| Brandcrush | We are unlocking the media power of businesses globally, making it easy for businesses to work together to build brands. Our platform digitally transforms media businesses from offline PDF packs and excel spreadsheets to a powerful end-to-end software solution where partners can monetize and maximize their media potential. Businesses includingHellofresh, Marley Spoon and Clubcorp are part of the 1000 strong partner network offering the world’s leading brands and agencies authentic connections to their audiences onsite, at home and online. | $1M | Seed | Sep 19, 2019 |  |
| Bookwell | Bookwell provides you with a quick and easy way to book your beauty and wellness appointments all over Australia. Search for beauty, health and wellness venues in or near your suburbWith BookWell.com.au you can book from your mobile, tablet or PC and have confirmation immediately.They are an Australian owned and operated business that aims toprovide excellent coverage Australia wide. | $1.3M |  | May 04, 2018 |  |
| Bookwell | Bookwell provides you with a quick and easy way to book your beauty and wellness appointments all over Australia. Search for beauty, health and wellness venues in or near your suburbWith BookWell.com.au you can book from your mobile, tablet or PC and have confirmation immediately.They are an Australian owned and operated business that aims toprovide excellent coverage Australia wide. | $2.6M | Seed | Sep 26, 2017 |  |
| Healthengine | Launched in 2006, HealthEngine is changing the way that patients access healthcare in Australia. Its world-class platform helps patients navigate Australia’s complex health system, while providing practitioners with technology to improve the patient experience. The platform is accessed via website or smartphone app by over a million Australiansevery month. This has resulted in millions of appointments a year with doctors, dentists, physios, and more. | $18M | Series C | Apr 03, 2017 |  |
| Bluethumb | Bluethumb is Australia’s premiere online art marketplace, disrupting the traditional gallery system by allowing Australian artists to sell their art directly to buyers. Art lovers can unearth original one-off artworks at affordable prices.Unlike other online galleries, Bluethumb connects Australian artists with Australian art lovers on an equalplatform. Any artist can quickly set up a gallery page and sell on their site, so they have some of the best-established artists in the business exhibiting alongside complete newcomers to the scene with everything in between.Technology and innovation in the art world is what Bluethumb is all about. In 2014, The Bluethumb – art unearthed app was awarded Best Shopping App in the Australian Mobile & App Design Awards. | $337K | Angel | Nov 09, 2015 |  |
| Bookwell | Bookwell provides you with a quick and easy way to book your beauty and wellness appointments all over Australia. Search for beauty, health and wellness venues in or near your suburbWith BookWell.com.au you can book from your mobile, tablet or PC and have confirmation immediately.They are an Australian owned and operated business that aims toprovide excellent coverage Australia wide. |  |  |  |  |

8 of 8 investments shown.

## Co-investors
- [Alium Capital](https://shizune.co/investors/profile/alium-capital) — VC Fund, 1 deal together
- [Aura Ventures](https://shizune.co/investors/profile/aura-venture-fund) — VC Fund, 1 deal together
- [Blackbird Ventures](https://shizune.co/investors/profile/blackbird-ventures-australia) — VC Fund, 1 deal together
- [Larsen Ventures](https://shizune.co/investors/profile/larsen-ventures) — VC Fund, 1 deal together
- [Rampersand](https://shizune.co/investors/profile/rampersand) — VC Fund, 1 deal together
- [Seven West Media](https://shizune.co/investors/profile/seven-west-media) — VC Fund, 1 deal together

## About Luxury Escapes

VC Fund · Melbourne, Australia

Luxury Escapes is one of the fastest growing travel businesses, reaching up to 3.2 million unique travellers each month with exclusive offers limited time offers at ‘insider’ prices.

4 contacts available at Luxury Escapes.

| Name | Title | Profile |
| --- | --- | --- |
| Adam Schwab | Co-Founder & CEO | https://shizune.co/investors/profile/adam-schwab |
| Jeremy Same | Co-Founder | https://shizune.co/investors/profile/jeremy-same |
| Sarah Pearce | General Manager Travelshoot | https://shizune.co/investors/profile/sarah-pearce |
| Tony Gothard | General Manager, Accommodation - Australia, NZ & South Pacific | https://shizune.co/investors/profile/tony-gothard |

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## FAQ

### What does Adam Schwab invest in?

Adam Schwab invests primarily in Software, Wellness and Art startups, most often at Seed and Angel stage. Most of the 8 investments tracked by Shizune back companies in Australia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Adam Schwab's check size?

Adam Schwab typically joins rounds of $1M–$2.6M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Adam Schwab participates in.

### When did Adam Schwab last invest?

The most recent investment recorded for Adam Schwab closed in Dec 2021. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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