# Adam Rothenberg

> Adam Rothenberg is a Series A investor at BoxGroup (New York) backing Software and FinTech. See 20 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [BoxGroup](https://shizune.co/investors/profile/boxgroup)
- Location: New York, United States
- Total investments: 20
- Last investment: Jul 2025
- Lead investor: 15%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/adamrothenberg
- X (Twitter): http://twitter.com/adamrothenberg
- Website: http://www.boxgroup.com/

Adam Rothenberg is a Partner at BoxGroup, a New York City based investment fund. BoxGroup invests in talented entrepreneurs building disruptive technology companies and with visions to create the next generation of category defining businesses. BoxGroup is an investor in over 120 seed stage technology companies including Vine, GroupMe, BlueApron, BarkBox, Warby Parker, Harry’s, Oscar, Flatiron Health, DataMinr, Behance, Handybook, IFTTT, SmartThings and more.Adam Rothenberg is a Co-founder and Partner of BoxGroup, a New York City based early stage venture capital fund. BoxGroup invests in pre-seed and seed rounds with the goal of backing talented entrepreneurs building disruptive technology companies and with visions to create the next generation of category defining businesses. Investments include Blue Apron, Trello, PillPack, Flatiron Health, Sunrise, Warby Parker, Harry’s, Oscar, Behance, Smart Things, Stripe and more. Adam was previously the Director of TechStars in New York City. TechStars is a mentorship-driven seed stage accelerator program. Prior to joining TechStars, Adam spent 4 years investing in the public markets at a hedge fund in New York City. Adam attended The Wharton School at the University of Pennsylvania where he concentrated in Finance and minored in Fine Arts.Adam is a native New Yorker.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 5 | 25% |
| FinTech | 4 | 20% |
| SaaS | 3 | 15% |
| Financial Services | 3 | 15% |
| Mobile | 2 | 10% |

41 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 6 | 30% |
| Series B | 4 | 20% |
| Seed | 3 | 15% |
| Funding Round | 3 | 15% |
| Series D | 2 | 10% |

7 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 12 | 60% |
| United Kingdom | 1 | 5% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Heron Data | Heron Data provides infrastructure that enables financial institutions and fintech companies to analyze business bank transactions and extract structured insights. The company focuses on automating underwriting and financial analysis by transforming raw transaction data into standardized, machine-readable formats. Its software integrates withvarious data sources to classify, enrich, and label transaction streams, helping teams make faster and more informed credit decisions. Heron Data serves lenders, neobanks, and other financial platforms that require scalable and accurate transaction data analysis. The platform also offers tools for understanding cash flow, detecting financial risk, and tracking business health over time. Through these capabilities, Heron Data helps financial teams streamline operations and reduce manual review workloads. | $16.6M | Series A | Jul 15, 2025 |  |
| Coast | Coast is a developer of a card payment platform designed to make fleet and gasoline payments easier for truck drivers. The company's platform provides payment integration solutions to fleets, making fleet administration easier than traditional financial services. | $25M |  | Mar 21, 2024 |  |
| Coast | Coast is a developer of a card payment platform designed to make fleet and gasoline payments easier for truck drivers. The company's platform provides payment integration solutions to fleets, making fleet administration easier than traditional financial services. | $25M | Series A | Mar 21, 2024 |  |
| David Energy | David Energy is an energy company that leverages advanced technology to transform the way electricity is consumed, managed, and traded. By integrating software and hardware solutions, David Energy aims to optimize energy usage, reduce costs, and increase the adoption of renewable energy sources. By focusing on smart energy management, renewableenergy integration, and market participation, David Energy is helping to shape a more sustainable and efficient energy future. | $20.5M | Series A | Mar 28, 2022 |  |
| Universe | Universe is a mobile app that provides electric internet to build sites, shops, and portfolios. They also provide a payment block that allows them to sell products and accept payments online. They offer an order management system to help money flow. | $30M | Series B | Dec 06, 2021 |  |
| Arcadia | Arcadia is a nationwide home energy platform providing clean energy and savings. Arcadia Power is remaking the customer utility experience from the ground-up, and personalizing it. They offer customers seamless monthly billing, access to wind energy, community solar programs, and on-bill financing of energy efficient products. | $100M | Series D | Sep 15, 2021 |  |
| David Energy | David Energy is an energy company that leverages advanced technology to transform the way electricity is consumed, managed, and traded. By integrating software and hardware solutions, David Energy aims to optimize energy usage, reduce costs, and increase the adoption of renewable energy sources. By focusing on smart energy management, renewableenergy integration, and market participation, David Energy is helping to shape a more sustainable and efficient energy future. | $4.1M | Seed | Feb 09, 2021 |  |
| David Energy | David Energy is an energy company that leverages advanced technology to transform the way electricity is consumed, managed, and traded. By integrating software and hardware solutions, David Energy aims to optimize energy usage, reduce costs, and increase the adoption of renewable energy sources. By focusing on smart energy management, renewableenergy integration, and market participation, David Energy is helping to shape a more sustainable and efficient energy future. | $4.1M |  | Feb 09, 2021 |  |
| Guideline | Guideline an all-inclusive 401(k) technology designed for growing businesses. Guideline handles all plan administration, including set-up, participant enrollment and education, recordkeeping, investment management, compliance, and reporting. Guideline is the first full-service 401(k) with straightforward pricing of one flat fee per participant, incontrast to the asset-based fee model predominant in the industry. | $80M | Series D | Jul 29, 2020 |  |
| David Energy | David Energy is an energy company that leverages advanced technology to transform the way electricity is consumed, managed, and traded. By integrating software and hardware solutions, David Energy aims to optimize energy usage, reduce costs, and increase the adoption of renewable energy sources. By focusing on smart energy management, renewableenergy integration, and market participation, David Energy is helping to shape a more sustainable and efficient energy future. | $1.5M | Pre-Seed | Mar 11, 2020 |  |

10 of 20 investments shown.

## Co-investors
- [Energy Impact Partners](https://shizune.co/investors/profile/energy-impact-partners) — VC Fund, 4 deals together
- [Greycroft](https://shizune.co/investors/profile/greycroft) — VC Fund, 4 deals together
- [MCJ](https://shizune.co/investors/profile/mcj) — VC Fund, 4 deals together
- [Equal Ventures](https://shizune.co/investors/profile/equal-ventures) — VC Fund, 3 deals together
- [G2 Venture Partners](https://shizune.co/investors/profile/g2vp) — VC Fund, 3 deals together
- [Insight Partners](https://shizune.co/investors/profile/insight-partners) — VC Fund, 3 deals together

## About BoxGroup

VC Fund · New York, United States

BoxGroup is an early-stage investment fund that invests in technology companies. The fund aims to invest in the consumer, enterprise, fintech, healthcare, life science, and marketplaces industries at the earliest stage, as early as pre-seed round and as late as Series A. It supports companies based on a conviction in the team and seeksentrepreneurs working at the beginning of movements in existing markets or new markets yet to be created, and with visions to create the next generation of category-defining businesses.

5 contacts available at BoxGroup.

| Name | Title | Profile |
| --- | --- | --- |
| Adam Rothenberg | Partner | https://shizune.co/investors/profile/adam-rothenberg |
| Adina Davis | Principal | https://shizune.co/investors/profile/adina-davis |
| Brian Aledort | Chief Financial Officer | https://shizune.co/investors/profile/brian-aledort |
| Claire Smilow | Principal | https://shizune.co/investors/profile/claire-smilow-9132 |
| David Tisch | Founder & Managing Partner | https://shizune.co/investors/profile/david-tisch |

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- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Adam Rothenberg invest in?

Adam Rothenberg invests primarily in Software, FinTech and SaaS startups, most often at Series A and Series B stage. Most of the 20 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Adam Rothenberg last invest?

The most recent investment recorded for Adam Rothenberg closed in Jul 2025. Shizune tracks 20 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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