# Adam Jacobs

> Adam Jacobs is a seed investor at Panache Haute Couture (Sydney) backing Apps and Sports. See 4 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Panache Haute Couture](https://shizune.co/investors/profile/the-iconic)
- Location: Sydney, Australia
- Total investments: 4
- Last investment: Apr 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/adam-jacobs-2b65722/

Adam Jacobs is a co-Founder of online retailer theiconic.com.au – Australia’s fastest growing online retail company, and is responsible for the venture’s operations. Adam previously led a fruitful life in consulting at Boston Consulting Group and PricewaterhouseCoopers both in Sydney and Copenhagen, working with several major retail, media andconsumer clients on their online growth strategies. Adam studied Philosophy, Marketing and Management at the University of Sydney and Boston University.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $3.8M–$4M |
| Venture - Series Unknown | $55M–$250M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apps | 1 | 25% |
| Sports | 1 | 25% |
| Banking | 1 | 25% |
| FinTech | 1 | 25% |
| Finance | 1 | 25% |

12 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 50% |
| Venture - Series Unknown | 1 | 25% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 2 | 50% |
| Australia | 1 | 25% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Archa | Archa is a fintech start-up that offers small businesses instant credit on an intuitively functional platform that integrates with their existing business practices, offering business owners with a range of sophisticated tools to help them manage their spend in a way that works for their entire team.Archa brings to market a suite of innovativetools for businesses and consumers, that will help better manage their spend, and make the most of their money. | $4M | Seed | Apr 19, 2022 |  |
| Mustard | Mustard is an elite-level motion analysis app for broad athletics coaching. Mustard's platform conducts complex data analysis of video captured in-app on a player or coach's mobile phone and delivers easily understandable report cards along with personalized, actionable drills to optimize performance. The robust AI technology andapplication suite, to expand into additional sports, and to build out an elite and robust mental performance training platform for all athletes.Mustard was founded in 2019 by Tom House, Jason Goldsmith, Luke Collis, and Rocky Collis. | $3.8M | Seed | Jan 18, 2022 |  |
| Elevate Brands | Elevate Brands buys consumers Amazon FBA brands and elevates them to their full potential. It has a lucrative referral program for introductions that lead to the successful acquisition of an Amazon FBA business. Elevate is always on the lookout for exceptional individuals to join their team. They strive for excellence in everything that we do andhire driven, self-starters who thrive in a fast-paced, highly collaborative environment. | $250M | Venture - Series Unknown | Jul 12, 2021 |  |
| Elevate Brands | Elevate Brands buys consumers Amazon FBA brands and elevates them to their full potential. It has a lucrative referral program for introductions that lead to the successful acquisition of an Amazon FBA business. Elevate is always on the lookout for exceptional individuals to join their team. They strive for excellence in everything that we do andhire driven, self-starters who thrive in a fast-paced, highly collaborative environment. | $55M | Venture - Series Unknown | Feb 25, 2021 |  |

4 of 4 investments shown.

## Co-investors
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund, 2 deals together
- [Novel TMT Ventures](https://shizune.co/investors/profile/novel-tmt-ventures) — VC Fund, 2 deals together
- [Global Rugby Ventures](https://shizune.co/investors/profile/global-rugby-ventures) — VC Fund, 1 deal together
- [Intersect VC](https://shizune.co/investors/profile/intersect-vc) — VC Fund, 1 deal together
- [LEAD](https://shizune.co/investors/profile/lead-sports-accelerator) — VC Fund, 1 deal together
- [leAD Lake Nona Sports & Health Academy](https://shizune.co/investors/profile/lead-sports-lake-nona-accelerator) — VC Fund, 1 deal together

## About Panache Haute Couture

VC Fund · Surry Hills, Australia

THE ICONIC is Australia's destination for online fashion and footwear. With more than 500 brands and 25,000 items THE ICONIC has the latest trends in mens and womens fashion; and provide a premium online shopping experience with world class customer service. THE ICONIC offers free shipping and 100 days free returns on all purchases.

4 contacts available at Panache Haute Couture.

| Name | Title | Profile |
| --- | --- | --- |
| Adam Jacobs | Co-Founder | https://shizune.co/investors/profile/adam-jacobs-5 |
| Cameron Votan | Co-Founder | https://shizune.co/investors/profile/cameron-votan |
| Damien Thiesson | Senior Software Engineer | https://shizune.co/investors/profile/damien-thiesson |
| Vivek Bharadwaj | Data Scientist | https://shizune.co/investors/profile/vivek-bharadwaj-7714 |

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## Featured in investor lists
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## FAQ

### What does Adam Jacobs invest in?

Adam Jacobs invests primarily in Apps, Sports and Banking startups, most often at Seed and Venture - Series Unknown stage. Most of the 4 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Adam Jacobs's check size?

Adam Jacobs typically joins rounds of $3.8M–$4M at Seed and $55M–$250M at Venture - Series Unknown. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Adam Jacobs participates in.

### When did Adam Jacobs last invest?

The most recent investment recorded for Adam Jacobs closed in Apr 2022. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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