# Adam Balon

> Adam Balon is a Series A investor at JamJar Investments backing Food and Beverage and E-Commerce. See 7 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [JamJar Investments](https://shizune.co/investors/profile/jamjar-investments)
- Location: London, United Kingdom
- Total investments: 7
- Last investment: Jun 2024
- Lead investor: 43%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/adam-balon-114aa297/

Adam Balon is a Series A investor at JamJar Investments in London focused on Food and Beverage and E-Commerce. Mr. Commercial. Was the innocent co-CEO & sales director who led the international expansion to exit. Ex McKinsey UK & Jo'burg and former Virgin marketing manager. St John's college, Cambridge- economics.

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $1.5M–$13M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Food and Beverage | 3 | 43% |
| E-Commerce | 2 | 29% |
| CRM | 1 | 14% |
| Video | 1 | 14% |
| Coffee | 1 | 14% |

18 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 4 | 57% |
| Seed | 1 | 14% |
| Series B | 1 | 14% |
| Funding Round | 1 | 14% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| XOXO Soda | XOXO Soda is a plant-based drink with prebiotic fiber that is low in sugar and calories. | $5M | Seed | Jun 26, 2024 |  |
| Lucky Saint | Lucky Saint specializes in the manufacture and supply of non-alcoholic beer. | $12M | Series A | Jan 03, 2023 |  |
| Simba Sleep | Simba Sleep is an e-commerce company that offers a variety of mattresses. It brings together thousands of super-light comfort springs and support from precision-engineered foam in perfect harmony.The company is driven by a mission is to bring the importance of sleep back into focus, and help everyone wake up winning. Simba Sleep was founded in2015 and is headquartered in London, England. | $6.5M |  | Oct 13, 2016 |  |
| Simba Sleep | Simba Sleep is an e-commerce company that offers a variety of mattresses. It brings together thousands of super-light comfort springs and support from precision-engineered foam in perfect harmony.The company is driven by a mission is to bring the importance of sleep back into focus, and help everyone wake up winning. Simba Sleep was founded in2015 and is headquartered in London, England. | $1.5M | Series A | Feb 10, 2016 |  |
| Scoota | Scoota is an online advertising technology company that enables advertisers to create, activate, measure and optimise brilliant brand campaigns at scale.We offer a single programmatic platform for the creation and delivery of rich, high-impact formats via open real-time bidding and private marketplaces, without compromising creative executionor brand safety.Our technology includes a unique campaign delivery system that pre-reads an ad space in real-time so that the right creative is delivered into the right ad unit without the need for pre-testing and independent site integration.We care about and invest in an open and long-term approach, enabling partners to work with us through integration with their own systems of choice, or via our platform whether as a self-serve solution, or a fully managed service.Scoota was founded in London in 2008 and employs more than 40 people. In 2015, we won best overall programmatic technology at The Drum Digital Trading Awards and Silver for Best Ad Tech Provider at the 2015 British Media Awards. |  | Series B | Sep 10, 2015 |  |
| Deliveroo | Deliveroo is a multinational online food delivery company that connects consumers, restaurants, and riders through a hyperlocal three-sided marketplace. The platform enables users to order meals from local restaurants and have them delivered swiftly, often within 30 minutes. Deliveroo operates in multiple countries, including the United Kingdom,France, Belgium, Ireland, Italy, Singapore, the United Arab Emirates, Kuwait, and Qatar, serving millions of consumers and partnering with thousands of restaurants and grocers.The company offers a user-friendly app and website that allow customers to browse menus, place orders, and track deliveries in real-time. Deliveroo's services extend beyond food delivery to include groceries and pharmacy items, providing a comprehensive delivery solution for various consumer needs. | $3.4M | Series A | Jun 26, 2014 |  |
| TrueStart Coffee | TrueStart Coffee offers a range of coffee products, including barista-grade instant coffee and loose coffee bags. The company emphasizes healthy and delicious coffee, sourcing beans and air-roasting them with care. |  | Series A |  |  |

7 of 7 investments shown.

## Co-investors
- [Beringea](https://shizune.co/investors/profile/beringea) — VC Fund, 1 deal together
- [DLF Venture](https://shizune.co/investors/profile/dlf-venture) — VC Fund, 1 deal together
- [Döhler Ventures](https://shizune.co/investors/profile/doehler-ventures) — VC Fund, 1 deal together
- [G-FUND](https://shizune.co/investors/profile/generations-fund) — VC Fund, 1 deal together
- [GGF](https://shizune.co/investors/profile/green-generation-fund) — VC Fund, 1 deal together
- [Hoxton Ventures](https://shizune.co/investors/profile/hoxton-ventures) — VC Fund, 1 deal together

## About JamJar Investments

VC Fund · London, United Kingdom

JamJar Investments is a venture capital firm that invest in high growth consumer brand businesses in both digital and non-tech.Its combination of operational, commercial and brand experience was honed over 14 years taking innocent from scratch to sale to Coca Cola for north of half a billion £. That journey means the company understand thejourney of entrepreneurs, the highs the lows, the challenges and some of the solutions. JamJar is the consumer Venture Capital fund run by the innocent drinks founders.

5 contacts available at JamJar Investments.

| Name | Title | Profile |
| --- | --- | --- |
| Adam Balon | Partner | https://shizune.co/investors/profile/adam-balon |
| Jonathan Wright | Co-Founder and Partner | https://shizune.co/investors/profile/jon-wright |
| Richard Reed | Partner | https://shizune.co/investors/profile/richard-reed |
| Katie Marrache | Partner | https://shizune.co/investors/profile/katie-leviten |
| Sophie Luck | Principal | https://shizune.co/investors/profile/sophie-luck |

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## FAQ

### What does Adam Balon invest in?

Adam Balon invests primarily in Food and Beverage, E-Commerce and CRM startups, most often at Series A and Seed stage. Most of the 7 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Adam Balon's check size?

Adam Balon typically joins rounds of $1.5M–$13M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Adam Balon participates in.

### When did Adam Balon last invest?

The most recent investment recorded for Adam Balon closed in Jun 2024. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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