# 4490 Ventures

> 4490 Ventures is a VC fund in Madison backing Health Care and Software. See 29 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Madison, United States
- Total investments: 29
- Last investment: Nov 2022
- Lead investor: 62%
- Fund size: $49M
- Last fund: Feb 2018
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company-beta/5303266
- X (Twitter): https://www.twitter.com/4490ventures
- Website: http://www.4490ventures.com

4490 Ventures is a technology-focused, early-stage venture capital fund based in Madison, Wisconsin. The fund seeks to invest in companies in the Midwest. It seeks to invest between $5 million to $8 million per investment.

## Contacts

5 contacts available for 4490 Ventures. Shizune tracks 4 team members at 4490 Ventures. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/4490-ventures?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Health Care | 5 | 17% |
| Software | 4 | 14% |
| Analytics | 4 | 14% |
| SaaS | 3 | 10% |
| Gaming | 2 | 7% |

46 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 9 | 31% |
| Series B | 6 | 21% |
| Seed | 3 | 10% |
| Funding Round | 3 | 10% |
| Series C | 1 | 3% |

7 stages tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Daniel Malven | Managing Director | 10 | https://shizune.co/investors/profile/dan-malven |
| Greg Robinson | Managing Director | 24 | https://shizune.co/investors/profile/greg-robinson |
| Malcolm Thorne | Managing Director | 1 | https://shizune.co/investors/profile/malcolm-thorne |
| Gian Fulgoni | Venture Partner | 3 | https://shizune.co/investors/profile/gian-m-fulgoni |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| QualSights | QualSights is an immersive consumer insights platform that provides brands, agencies, and consulting firms the ability to generate deeper and more authentic insights from consumers anywhere in the world, in a dramatically faster and cost-effective way. Using proprietary technology, companies can remotely observe and interact with consumers as theyshop for, use or consume products in their natural environment. QualSights is the first and only truly integrated solution that seamlessly supports multiple research methodologies, blending the depth and authenticity of qualitative research with the speed and agility of quantitative research. Beyond its innovative data capture capabilities, QualSights’ platform offers a powerful suite of AI tools as well as an easy-to-use presentation builder that enables brands to analyze faster than ever before and quickly present compelling stories. | $7.7M | Series A | Nov 14, 2022 |  |
| Fluree | Fluree is an open-source, blockchain-backed Data Management Platform for Web3 apps. Fluree empowers connected, trusted, and intelligent data ecosystems. Fluree is built on W3C semantic web standards in order to facilitate trusted data interoperability. | $13.1M | Seed | Sep 21, 2022 |  |
| Trainual | Trainual is a software platform that helps businesses build playbooks to train and grow their team. With the Trainual app, companies can centralize knowledge, organize every process, policy and SOP, and create learning systems to streamline the onboarding and training process while making knowledge transfer simple.The company was founded in 2018and headquartered in Scottsdale, Arizona. | $27M | Series B | Jun 30, 2021 |  |
| Tiv | Tiv is a next-gen rewards and loyalty platform built for the gaming community, featuring proprietary technology that empowers gamers to earn money through their passion.Integrated with the largest global gaming platforms and marketplaces, Tiv unifies a gamer's entire experience -- from connecting their player accounts, earning rewards forgaming, discovering new games, and even spending through embedded payments products -- into one seamless UX. The company's platform harnesses trending, user-specific gaming data to change player behavior and boost playtime for game publishers, studios and brands through intelligent offers and incentives. | $3.5M | Seed | May 25, 2021 |  |
| Cortex Sustainability Intelligence | Commercial buildings are responsible for 45% of all carbon emissions. Regulators and CRE investors are responding with penalties and investment strategies that could result in millions of dollars in fines and lost investments. This is why we have developed our machine-learning platform — the fastest, easiest, and most cost-effective path for youroffice buildings to increase asset value, reach your sustainability goals, and reduce operation costs, without needing to invest in expensive equipment or other capital expenditures. | $6M | Series A | May 12, 2021 |  |
| HealthBridge | HealthBridge is an Insurtech company that unites all parties with a stake in healthcare payments. The company's mission is to reimagine the way the healthcare ecosystem addresses the growing financial burden of patient deductibles and coinsurance in the employer-sponsored insurance space. | $22M | Series B | May 11, 2021 |  |
| UPshow | UPshow is the customizable engagement platform that capitalizes on businesses’ existing screens to deliver better audience experiences. UPshow’s technology seamlessly connects TV screens and mobile devices, creating a revolutionary in-venue network that drives customer and employee behaviors and maximizes profitability and efficiency. Founded in2015, UPshow reaches audiences on screens around the world. | $14M | Series A | Sep 29, 2020 |  |
| UPshow | UPshow is the customizable engagement platform that capitalizes on businesses’ existing screens to deliver better audience experiences. UPshow’s technology seamlessly connects TV screens and mobile devices, creating a revolutionary in-venue network that drives customer and employee behaviors and maximizes profitability and efficiency. Founded in2015, UPshow reaches audiences on screens around the world. | $8M | Series A | Jun 17, 2020 |  |
| Trainual | Trainual is a software platform that helps businesses build playbooks to train and grow their team. With the Trainual app, companies can centralize knowledge, organize every process, policy and SOP, and create learning systems to streamline the onboarding and training process while making knowledge transfer simple.The company was founded in 2018and headquartered in Scottsdale, Arizona. | $6.8M | Series A | Dec 17, 2019 |  |
| Fluree | Fluree is an open-source, blockchain-backed Data Management Platform for Web3 apps. Fluree empowers connected, trusted, and intelligent data ecosystems. Fluree is built on W3C semantic web standards in order to facilitate trusted data interoperability. | $4.7M | Seed | Jun 03, 2019 |  |

10 of 29 investments shown.

## Co-investors
- [American Family Ventures](https://shizune.co/investors/profile/american-family-ventures) — VC Fund, 5 deals together
- [State of Wisconsin Investment Board](https://shizune.co/investors/profile/state-of-wisconsin-investment-board) — VC Fund, 4 deals together
- [Venture Investors](https://shizune.co/investors/profile/venture-investors) — VC Fund, 4 deals together
- [Dundee Venture Capital](https://shizune.co/investors/profile/dundee-venture-capital) — VC Fund, 3 deals together
- [MATH Venture Partners](https://shizune.co/investors/profile/math-venture-partners) — VC Fund, 3 deals together
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund, 2 deals together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does 4490 Ventures invest in?

4490 Ventures invests primarily in Health Care, Software and Analytics startups, most often at Series A and Series B stage. Most of the 29 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact 4490 Ventures?

Public channels for 4490 Ventures include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at 4490 Ventures?

The team at 4490 Ventures includes Daniel Malven (Managing Director), Greg Robinson (Managing Director) and Malcolm Thorne (Managing Director). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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