# 3Rodeo

> 3Rodeo is a VC fund in Los Angeles backing Leasing and Computer. See 4 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Los Angeles, United States
- Total investments: 4
- Last investment: Jul 2019
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/18360721/
- X (Twitter): https://twitter.com/3RodeoVC
- Website: http://www.3rodeo.com
- Facebook: https://www.facebook.com/3Rodeo-133882703984752/

3Rodeo is a VC fund in Los Angeles focused on Leasing and Computer. 3Rodeo is primarily focused on backing Los Angeles-based technology startups. The firm will focus primarily on seed-stage investments. Founded in 2017, 3Rodeo is headquartered in Los Angeles, California.

## Contacts

5 contacts available for 3Rodeo. Shizune tracks 3 team members at 3Rodeo. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/3rodeo?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Leasing | 1 | 25% |
| Computer | 1 | 25% |
| Internet | 1 | 25% |
| Software | 1 | 25% |
| Wellness | 1 | 25% |

16 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 50% |
| Funding Round | 1 | 25% |
| Corporate Round | 1 | 25% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 3 | 75% |
| United Kingdom | 1 | 25% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Lars Perkins | Venture Partner | 14 | https://shizune.co/investors/profile/lars-perkins |
| Molly DeWolf Swenson | Venture Partner | 2 | — |
| Noah Heller | Managing Partner | 0 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Kristalic | KRISTALIC is an app that saves time and effort for busy professionals by automatically taking notes in business meetings and generating intelligent followups. Simply switch on the app in your next meeting to get your personalized meeting highlights. |  | Seed | Jul 02, 2019 |  |
| Lucidity | Lucidity is a digital advertising company that brings transparent digital advertising.The company is an ad verification company that uses blockchain technology for digital advertisers and publishers to mitigate fraud, transact with trust, and maximize ROI. It resolves data discrepancies which makes billing faster; it enables supply chain paymenttracking so advertisers know exactly where their budgets are going and prevent fraud by eliminating publisher domain spoofing. Their vision is to tap the blockchain to bring total, indisputable transparency to the digital advertising supply chain for a cleaner ecosystem in which honest players can benefit the most.Sam Kim, Miguel Morales, and Sam Goldberg co-founded it in 2017 in Marina Del Rey, California. | $5M | Corporate Round | Aug 15, 2018 |  |
| Fair | Fair is a car leasing company that aims to grant access to mobility to everyone by pioneering the car-as-a-service (CaaS) concept. It gives customers the freedom to drive the car they want for as long as they want, and the flexibility to walk away at any time. Fair was founded on 2016 and is headquartered in Santa Monica, California. | $16M | Seed | Sep 07, 2017 |  |
| Lighter | Lighter helps heroes in healthcare bridge the gap between dietary advice & patient action. LighterPRO is used by a wide variety of providers, including health systems, payers, employee benefit providers, cardiologists, dietitians, health coaches, physicians, and others who want to prescribe food as medicine.Lighter also works with expertauthors, filmmakers, world-class athletes, & some of the most influential thought leaders of our day. These people have the opportunity to influence the way hundreds of thousands eat and we help them have that positive impact through LighterLabeled. |  |  | Dec 01, 2015 |  |

4 of 4 investments shown.

## Co-investors
- [ACME Capital](https://shizune.co/investors/profile/acme-capital) — VC Fund, 1 deal together
- Archer Capital Group — VC Fund, 1 deal together
- [BMW i Ventures](https://shizune.co/investors/profile/bmw-ventures) — VC Fund, 1 deal together
- CoinUs — VC Fund, 1 deal together
- [Core Innovation Capital](https://shizune.co/investors/profile/core-innovation-capital) — VC Fund, 1 deal together
- [CRV](https://shizune.co/investors/profile/crvvc) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does 3Rodeo invest in?

3Rodeo invests primarily in Leasing, Computer and Internet startups, most often at Seed and Funding Round stage. Most of the 4 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact 3Rodeo?

Public channels for 3Rodeo include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at 3Rodeo?

The team at 3Rodeo includes Lars Perkins (Venture Partner), Molly DeWolf Swenson (Venture Partner) and Noah Heller (Managing Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co